f you’ll be searching for a job in 2015, don’t just apply the same old tired job search advice about expanding your network, improving your social media presence and cleaning up your résumé. Those things matter, of course, but they’re hardly revolutionary. Instead, here are six New Year’s resolutions to truly kick off your search from a position of strength:
1. Go for quality over quantity in your job applications. You might be tempted to apply to as many jobs as possible, figuring that doing so will increase your odds of being called for an interview. But in practice, this usually means that you’ll end up “résumé-blasting” – sending out tons of applications without customizing your résumé and cover letter to the particular openings you’re applying for. Employers can tell when you’re submitting the same generic application you’ve submitted to dozens of other places, and you have a far lower chance of catching their eyes.
Send out fewer applications, and spend time customizing each. Write cover letters that are specific to each job you’re applying for, and ensure that your résumé highlights speak directly to the qualifications being sought. If your application package is identical every time you send it out, that’s a sign that you need to be more targeted in your approach.