It’s the first day of school, and instead of writing what you did this past summer, what could you write a press release about today? If you are at a loss for ideas, or you actually think nothing new has happened with you or your business, this tickler list is meant just for you!
Branding & Corporate Culture
1 Business rebranding / new logo and slogan
2 New website or significant upgrade to existing website
3 Company name change
4 Product name change
5 New employee fitness center
6 Local event or team sponsorships
7 Recent charitable involvement / contributions
8 Internship programs for local college or high school
9 Pro bono work for non-profit organization
Company Growth & Milestones
10 Creation of a new company or spin-off
11 Milestone accomplishments, awards, and honors
12 New office opening, relocation, expansion
13 Company or entity change
14 Strategic partnerships and alliances
15 New hires
16 Transfer in ownership
17 Holiday related promotions
18 Major steps towards ‘going green or sustainable;
19 IPO stock offerings
20 Financial and earnings updates
Products & Pricing Promotions
21 New website or significant upgrade to existing website
22 Free shipping offer or changes in shipping rates
23 New products and services
24 Product name / slogan change
25 New product production processes
26 New products, services, pricing, and promotions
27 New contests and sweepstakes
28 Holiday related sales and promotions
29 Unique uses for existing products
30 New referral rewards programs
31 Free consultations or trial offers