It is crucial for every business to have a website. However, a lot of the time, small local business owners have limited knowledge when it comes to web design best practices. Usually, hiring a web design company or a freelancer is a good move to have your website setup for you. But these providers obviously aren’t also in the know when it comes to your products and may not know what it takes to sell.
That’s why building a website is a collaborative process.
While having an effectively designed website can boost your sales, an average or poorly designed one will cause you to lose potential customers. As an owner of a local business, you should have some basic idea of what you need to have on your site and what to avoid.
Source: 53 Must-Have Features for Local Business Websites
