Companies can benefit greatly by maintaining a blog. It helps drive engagement by establishing industry expertise, and can also promote products and generates leads by enhancing the company’s visibility in the market. A survey conducted by Hubspot, a marketing software company, indicates that more companies are adopting a blog and find it to be “critical” and “useful” to their business.
via 50 Tweetable Tips on How Companies can Drive Engagement with Blogs – Business 2 Community.
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