Imagine you and I were chatting, and I leaned in and told you, “I’m a really amazing oil painter. People look at my paintings and think they’re photographs. My work brings out emotions people didn’t even know they had — I’m that talented.”

Would you believe me? Or would you write me off as pretty self-serving?

Now imagine that, instead of me telling you that, someone else did. “You should really check out Lindsay’s oil paintings. They’re so detailed they look like photographs. Her work brings out emotions I never knew I had — she’s that talented.” Makes you kinda want to check out my oil paintings, doesn’t it? (Confession: I haven’t painted since the 4th grade.)

via 5 Ways You Can Add Social Proof to Your Landing Pages.

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