When you are a business owner, you have to be different if you want stellar success. When Apple started making their products, they were unique, innovating, no one else in the whole industry had nothing similar to their iPods, smartphones, and computers. That’s what ultimately sky-rocketed them in the world of business. They stood out from the crowd and swept everyone else. Well, of course, not every entrepreneur has the budget and the workforce to become a giant. But, even the small business owners can do certain things to stand out from the rest. Let’s see what.
It’s All About The Customer Service
Your business likely relies on customers, keeping your current ones and reaching out to new. Word of mouth can be a powerful thing, so it’s important you worship the ground your customers walk on. Customer service and the way you treat your customers can be important in any industry. Customer service and care, in general, can tell a lot about a company and if a customer senses that they’re not valued and merely another number, they are more likely to walk away to a competitor.
Listening and genuinely caring for your clients will positively impact your overall relationship with them. Inculcating these principles on giving outstanding customer service to your business is a good way to start on taking your company’s customer services to the next level. Hence, protecting the fragile trust that your customers give you and creating an atmosphere of honesty amongst your agents are a must.
Great service before anything
Just claiming that service is what sets your business apart from the rest isn’t enough. You have to make sure that your business lives up to your words. Without delivering great service you can’t get anywhere. Yes, there are many aspects of entrepreneurship. There is marketing, customer care, etc. But none of that is enough if you sell bad products/services. You can pump thousands and thousands of dollars into advertising but if you have a restaurant and the food isn’t good, you are bound to fail. So, do not forget that what you’re offering is what is most important. It’s easy for giants such as Coca Cola to maybe take the priority from the quality and place it on marketing. But when you are a small business owner, being stingy when it comes to the quality of your products, materials, etc. will cost you gravely. Don’t forget that. Many fail at this miserably.
Some people really believe that once they see the back of their customers heading out the door with a product they bought in the store that that’s it. They think that the job is done there. Well, it’s not. Treating customers well, before, during and after the purchase matters. Even if you’re not in the service industry you have to treat your customers well. Customers won’t put up with long lines or poor responses from representatives. In the end, most people think that customer service is a true test of a company’s competence. So, if you fail there, you might end up losing precious clients/customers. Don’t do that. Invest some effort into providing great customer service. It will pay off.
Creative marketing ideas
Your marketing strategy depends on the type of business. There’s no doubt about it. So, you always have to look for new ways to advertise your business. But remember, don’t do what your rivals do. Try to be more creative and do things differently. For example, if you’re having a product launch soon, do everything to beast out the event planning. Hold your event in an unconventional venue, make it fun for your attendees. Stimulate them to share online on social media what they saw on your event. Heck, make your invitations different from the rest. Do everything to stand out from the crowd. That’s what people like – new things.
Honesty is the best policy
Honesty needs to be your main policy. Never fake advertise your products and services. That’s going to have a major backlash. Be sure of that. Even if you can’t deliver on time, call and let your buyer know. One of your employees messed up? Have a conversation with your client. Never lie! If you get caught lying, you will not only lose a client but the client will also spread the word. And that word won’t be a word of praise. Have no doubt about that. Oh and don’t be afraid of sharing bad news. So what? Every one tumbles and falls every once in a while. The faster you share bad news the more customers will respect you. The key here is, however, to immediately look for solutions. Remember Apple’s bendgate problem? They acknowledged it and offered solutions to their customers.
You have to offer guarantees, plain and simple. Can you make sure that your customer gets the next-day delivery? Do you really believe in your product or service to fully support it? If that’s the case, guarantee it. This adds a sense of security among your clients and you clearly send out a message that you truly care about your customers’ satisfaction. But do know that you have to back up your guarantee if and when the time comes. Don’t try to weasel out of it. That can seriously tarnish your reputation.
It’s not easy to stand out from the rest. That’s the whole point. And it will get harder and harder. So, take a look at these tips or tactics, however, you’ll call them. They may be of great use for your venture.