It always amazes me when organizational leaders think the small things don’t matter. They say things like, “That’s just one comment” or “We don’t pay attention to anecdotes.” It’s OK to use data and big results to guide the big decisions, but it’s not OK to ignore the little things. These small things amount to a lot. In today’s world, where 89% of us will shop with a competitor after a bad customer experience, it’s imperative not to make these mistakes.
5 Ways To Destroy Your Customer Experience
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