This intensive guide created by Vocus was inspired by Mark Schaefer’s infamous Content Shock theory of a few months back. He essentially states that soon, there will be too much content for anyone to stand out and that marketers need to start taking actions to combat this unfavorable outcome sooner than later.
I’d recommend that content marketers read this entire guide and note some of the tips inside, but here are a few of the key takeaways worth noting.
– Be unique by using new tactics like visual media, the Internet of Things, and user-generated content (UGC).
According to this report, over 50% of Internet users share visual content and 47% of those are re-sharing photos and videos from other users and brands on social media. Making your content more visual makes it easier to digest as well as requiring less effort on the part of the reader to properly understand the message.