You can’t just wait for followers to come to you on LinkedIn – you have to put yourself out there and offer something of value. Once you start establishing yourself as an expert, you can build bigger, more sprawling networks that will actually attract people you don’t already know, people who might actually be interested in the services of your MSP. But you can only do that if you prove that you’re worth it.
Have you been a good student and made yourself a LinkedIn profile yet? I talk a lot about the power of LinkedIn as an amazing marketing tool for MSPs, but I see a lot of people stumped when it comes to actually building a following there. They set up an account, upload their resume to the site, add a selfie from their iPhone, and then call it a job well done.
That’ll get you nowhere.
You can’t just wait for followers to come to you on LinkedIn – you have to put yourself out there and offer something of value. Once you start establishing yourself as an expert, you can build bigger, more sprawling networks that will actually attract people you don’t already know, people who might actually be interested in the services of your MSP. But you can only do that if you prove that you’re worth it.
Here are five tips for providing useful, worthy information that will appeal to other business owners on LinkedIn, so you can build their interest, establish trust, and begin promoting and selling your service:
via 5 Tips to Establish Yourself as an Industry Expert on LinkedIn | Sales content from MSPmentor.
