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5 Tips For Improving Your Social Media ROI

According to Social Media Examiner, 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. It’s true that it’s difficult to put a number on a “like” or “comment” or this thing we call engagement. And yet, engagement is the name of the game for social media. If you’re not engaging with the people following you, then really you should just delete your account now.

via 5 Tips For Improving Your Social Media ROI — It’s All About Revenue: The Marketing Blog.

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