Rebranding is a good way to kick start your business or take it in another direction. If you are at a bit of a crossroads and you want to break into new markets, adapting your brand to appeal to a different set of customers is a great way to do that. However, rebranding your business is a big risk and if it backfires, you could lose a lot of your existing customers. Some companies get it right and it helps to push their business to the next level but some companies miss the mark and it spells disaster for the business. If you want to avoid that, you need to follow these simple rules for a successful rebrand.
Get The Timing Right
Timing is important when you’re rebranding and if you don’t get it right, it could fall flat. If your business is doing well and customers are connecting with your brand, why are you considering a rebrand in the first place? It’s not the right time, especially if it isn’t that long since you launched a new marketing campaign or changed your branding. People are happy with things the way they are and changing things may risk alienating them. But if your brand has been the same for a decade and your sales are starting to slow down, that’s the perfect opportunity for a change. A fresh new brand can help kickstart the company and get sales moving again. If you don’t get the timing right, your rebranding attempts are not going to land well with your customers.
Stay True To Yourself
This is absolutely vital because you need to make sure that you don’t alienate your existing customers. When you go through a rebrand, you’re changing the face of your company and trying to speak to customers in a different way, but you need to stay true to yourself. That means you need to stick to the core values of the company because it’s those values that got you this far. For example, if you’re a company that focuses on high quality, handmade products that last a lifetime, you’re not going to get far if you try to position yourself as a company that sells value products. Similarly, if good customer service is at the heart of your business and it’s one of the things that your customers love most about you, it’s important to maintain that during the rebrand. It’s fine to change things, but you need to make sure that the core values of your business remain intact.
Focus On Consumer Needs
Consumer needs are the most important thing to consider during a rebrand. When you rebrand your company, you’re trying to create a new and improved version of it, so you have to think about what was missing before. If you aren’t improving things for the customer and offering them a better service, your rebrand won’t be successful. Customer reviews are a good place to start because they give you a sense of what people like and don’t like about your company and your products. If you find that a lot of people are complaining about the quality of manufacturing, for example, you can focus on that during the rebrand.
Start With The Website
Your website is like your virtual shop front. It’s usually the first point of contact for new customers that find your business because most people will search online when they need to buy products. That’s why you should start with the website when you begin the rebranding process and then build the rest of your brand around that. Get in touch with a website design agency and show them your initial ideas for the new brand. They will be able to work with you on a website design that reflects your new brand. Once you have that design in place, you can use that as a roadmap to guide you when creating the rest of your marketing materials.
Push The Brand On Social Media
The website is a great place to start, but now you need to start pushing your new brand and getting customers to engage with it. The best way to do that is through social media. The website and social media pages feed into one another so as long as you can strengthen your brand on both platforms, you will begin to build a very strong brand. When you’re posting on social media, you need to think about what the new personality of your company is and try to put that across. You can also use it as a way to answer any questions that customers might have about the new direction of the company.
Follow these simple rules and your rebrand will be a huge success. But if you ignore them, it’s likely to fail and you could lose a lot of customers.