When you hear about display booths, think about marketing your brand by displaying your products and answering any prospective clients’ questions. This is one of the most effective techniques to ensure you attract and retain clients while explaining what you offer in the market. Fortunately, you can never go short on the options you have when selecting one of the shop trade show booths. That is why it is essential to learn about the five most common of these items, as explained.
This type is probably the most common vendor booth you will find in the market and is used by most entrepreneurs. Besides the popularity, linear booths might be the cheapest of all the five types. The setup for these booths is also known as inline, considering that it involves arranging these shops back to back and side to side in lines. This makes it easier for potential customers to scroll through all the products on display.
Such a setup is also ideal for you, the merchant, because you are in a better position to focus on one aisle. This increases the chances of talking to all patrons passing on the aisle. Additionally, you can freely interact with the booths close to you, which plays a pivotal role in educating you on what you can do better to beat the competition.
The definition of these booths is in their name – they are called ‘corner’ booths because they are located at the end of an aisle. The setup for these units is somehow similar to that of linear displays. Nonetheless, the main difference is that, with a corner shop, you have access to patrons from two sides, unlike linear booths where you have access to only one side of the aisle. That becomes particularly essential if you have many products to display. You can expect higher traffic with a corner booth, considering that you have two open sides.
Peninsula display units leave you with three open sides where the patrons can access your products and communicate with you. The fourth side of such is adjacent to another unit, which may be an inline booth or a peninsula booth. When two peninsula units have their backs against each other, they form an island. However, you have to understand all the rules of sharing a wall with another stand. Besides the shared wall, it is critical to know what items you can put on the hanging signage that faces the outside wall. Failure to adhere to such rules can land you in trouble and even make it challenging for prospective clients to access your display shop from the three open sides.
These display stands are similar to the Peninsula in that you only get three open sides. Nonetheless, the difference is that perimeter booths are set up on the outside of the floor where the show is taking place. Perimeter booths take an L-shape if erected in a corner. The main advantage is that you get more relaxed height restrictions with these booths. In such a case, you can utilize vertical visibility without worrying about breaking any rules.
Unlike all the four aforementioned, island booths give patrons access to your products from all four sides. That can mean more foot traffic to your shop. Nonetheless, they are the most expensive of all types, thanks to their intricate designs. You must have an allowing and detailed budget to get an island booth.
Product display shows have been there for a while. They help merchants like you to get the word out there about what they offer on the market. That is why you need to understand the type of display booth you should get, depending on your preferences, tastes, and even financial capabilities.