The brands, which are not on social media platforms, are in a big loss. They are missing out on a massive opportunity to promote their brand among their target audience. There are many popular social media platforms with millions of active users, such as the Facebook, Twitter, Snapchat, Instagram, and more. The Facebook is the most popular social media platform.
The statistics show that Facebook has already crossed 1.7 billion users, and it’s still growing. This shows the enormous potential of the Facebook. However, all the other social media platforms have their own specialties, and you should not ignore them. For an instance, Instagram is a popular social media platform that specializes on image posting and the LinkedIn is a platform that is specially developed for professionals.
How do you promote your brand effectively on various social media platforms?
Just having a page on Facebook or LinkedIn is not enough to effectively promote your brand on the social media platforms. And, only posting about your new products is also not enough to effectively promote your brand. There is a need for a definite plan and strategy to succeed in social media marketing. Here are some of the ways to effectively promote your brand on the social media.
- Prepare the list of the best social media platforms
There are plenty of social media platforms. However, they may not be of equal importance to you. Facebook may well be the most popular social media platform now, but it does not mean you should allocate more of the resources to promote your brand on Facebook alone. You should prepare the list of the best social media platforms depending upon the nature of your business.
Instagram could be the best social media platform for the fashion brands, retailers, and others who heavily rely on the images.
Facebook is a good platform for any types of businesses.
Google+ is a very effective way to reach the tech savvy guys.
Pinterest is a powerful platform that can help you reach women for promoting clothes or jewelry.
LinkedIn is the best platform to promote B2B products.
2. Provide valuable and shareable contents
You have no chance of building a strong brand without publishing some valuable content for the people. Don’t just post anything you like on your page. The content must have accompanying standards. You should think of something that people would love to read or see. Check out some other popular pages to get an idea of what quality contents look like. And, you should also make sure that you post the contents on a regular basis. Remember, images play a vital role as well.
- Provide a link in your signature
You should not forget to mention your page link in the email signature. It’s a very important thing to do to promote your brand. According to the study, there’s a 6X higher chance of people clicking the link in an email in comparison to the tweets. Make a professional email signature with the links of your social networks to have a stronger presence of your brand in the social media platforms.
- Build a contact with influencers
Trying to do everything on your own can be too much time consuming and less effective in promoting your brand in the social media. You should do a social media outreach to reach out to the existing influencers in your industry. A recent survey revealed that around 84% of the marketers are planning to launch at least one influencer marketing campaign this year due to a massive ROI offered by the influencer marketing campaigns.
Contact some micro-influencers, tag them, and ask them to promote your pages to further boost your brand awareness in the social media.
- Use social campaigns
Nowadays, it’s harder to get high organic reach via traditional forms of advertisement. This is where social media platforms can help you out. Creating a good contest or other social media campaigns can help you gain more visibility, leading to more organic reach. However, you should make sure your campaign is valuable. Provide an attractive incentive to have more participants.
Having a great brand on the social media means developing the group of loyal followers. This also leads to repetitive purchases, which helps in maintaining a regular cash flow. The study shows that around 72% of the brands are planning to promote their brands on digital platforms this year.
By utilizing the ways mentioned in this article, you are more likely to successfully promote your brand on various social media platforms. However, you should also realize that it will take time for the people to trust and subscribe to your page.