PPC (pay-per-click) advertising gives businesses a tremendous opportunity to bring in more revenue in a short period of time. Unlike SEO, that takes months if not years to show real results, PPC brings in high-quality traffic from day one.
PPC Advertising, when executed efficiently, can be one of the most cost-effective strategies for attracting potential customers. Another advantage of running PPC ads is that you don’t need to spend hundreds of dollars, you can start from as low as $2 per day. But how do you maximize your ROI from PPC ad campaigns?
There are a few easy ways that can be implemented to make sure you get the maximum return for every dollar spent. Let’s have a look at those ways.
1 – Make The Best Use Of Ad Extensions
Ad extensions provide users with additional information, increasing the chances of them interacting with your business. There are various ad extensions such as call buttons for mobile users, location information, additional text, links to specific landing pages of your website, and more, making it easy for your potential customers to engage with your business.
The ad extensions available in Google Ads include:
- Location extensions
- Affiliate location extensions
- Callout (additional text) extensions
- Call extensions
- Message extensions
- Sitelink extensions
- Structured snippet extensions
- Price extensions
- App extensions
Using the right extension for your ad will help you increase the click-through rate, giving you more chances to convert your potential customers.
2 – Minimize Delays In Uploading Banners
The key to increase clicks on ads is increasing their display probability and there’s no better way to do that except minimizing delays in uploading banners. What I mean to say here is that in this busy world people rarely wait for an image to load especially when it comes to ads.
As a result, they will scroll past the web page without even noticing your brand. When you reduce the load time and users get to see your ad banner without any effort, it increases the chances of them interacting with your brand.
Finteza’s latest advertising engine features not only help you minimize delays in uploading banners through their multiple servers across the globe but it can also help you bypass ad blockers.
The best part about Finteza is that they supply the first 100,000 impressions for free. With their advanced targeting options and efficient bypassing of ad blockers, advertisers can easily increase ROI on every PPC campaign.
3 – Understand And Improve The Quality Score
Your ad quality score will decide how cost-effective your PPC ad campaign will be. The better the quality score, the lower the pay per click. The reason for this is simple: Google wants you to either provide a great user experience or pay more for every click.
In order to determine your quality score, Google tracks a few metrics including click-through rate, relevancy of the keywords to its ad group, the way people respond to your ad landing page, and how relevant your ad text is to searchers.
Your quality score will also determine how often your ads will appear. Therefore it’s important that you incorporate highly relevant short-tail/long-tail keywords, add negative keywords, and optimize your ad landing page.
4 – Optimize Landing Pages As Per Your Ads
Your landing pages play a vital role in converting your ad traffic into customers and improving PPC ROI. As mentioned above, Google considers your ad landing page as a primary factor while determining your quality score. Therefore, optimizing your landing pages has become more important than ever.
Highlight the problem you’re solving and then mention how you’re doing it. Give visitors more reason to complete the transaction on your landing page than you can on ad copy.
Use Google Analytics to figure out how your pages are performing, where users are getting stuck and optimize those pages for increased performance.
5 – Use Broad Match Modifiers To Your Advantage
With a broad match, you can trigger your ad every time someone searches for the exact keyword phrases, synonyms and other relevant variations. For example, if your ad includes a keyword “shoe”, Google Ads will display your ad whenever searches “shoe” or “shoes” or “formal shoes”, and more.
The only problem with the broad match is that sometimes it can get too broad and irrelevant to the user’s search query. This is where broad match modifiers come into the picture.
Broad match modifiers allow you to specify broad match keyword terms or their close variants to trigger your ad. This will help you customers who are more likely to convert.
What’s Next?
Running PPC ads can help you gain traction from day one. However, it is important to choose the best PPC ad network as per your business to get the maximum results. Integrating ad extensions in your PPC ad campaign and reducing the banner load time will increase the likelihood of users clicking on your ad.
Alongside this, it can also pay to look through and develop your own PPC checklist. Much like a job like SEO, making the best of paid adverts will only be possible with constant work, and you need to make sure that you’re ticking off all of the essential jobs before you are done each month. Of course, though, this will be easier if you spend time reading around the web to find other people’s checklists.
Besides, you should also focus on improving your ad’s quality score to reduce the cost per click. Additionally, use broad match modifiers to specify the terms for which you want your ad to trigger in order to increase the click-through rate.
