5 Easy Steps for Maximizing Your Social Media

SOCIAL MEDIA is booming in the business community. The medium has become integral to marketing, sales, public relations, policy, and strategy. The impact it has had on how we conduct business has become so transformational that the protocols are still evolving. Whether you are a veteran of digital communication or a newbie to the world of instant and perpetual content sharing, there are some fundamental steps to follow on social media to make your presence more effective for you personally and/or for your company.

1)    Join:  as the analogy with playing the lottery states, “you cannot win if you don’t play.”  There is a multitude of excellent social media forums to consider joining and playing in. The key ones from my personal perspective are LinkedIn, Twitter, Facebook, Google, Pinterest, and FedScoop because they all offer professional outlets to learn, participate, and contribute to discussions relating to my business and social interests. I particularly enjoy LinkedIn because of its business and public policy orientation.

2)    Establish a Social Media Profile:  It is important to create profiles on the various sites that are accurate, interesting, and representative of your core interests and capabilities. As the Founder of the Internet, Google’s Vint Cerf noted recently, on the Internet, there is no such thing as privacy. Expect your profile to be seen and make sure it portrays the public face you desire.  A good idea is to search prominent leaders’ profiles in the areas of your business or professional interest to see how they word, format, and describe their passions.

3)    Be Relevant:  Social media is living media and it helps brand you and your company. Be aware of your audience’s interests and contemplate what they would like to see in terms of content. Joining topic-specific groups of special interest to you is a great way to keep current on the issues of the day. It is also the perfect forum for sharing articles, comments, and your own writings with like-minded members.  Corporate and academic Alumni groups are really good venues to join and share accomplishments.

4)     Be Polite, helpful, and Kind:  There is no reason for name-calling and being rude. Discussion of ideas in an open forum should be civil. Group moderators try to enforce parameters but sometimes hurtful comments slip in. If you want to be impactful on social media, be positive and compliment others when they share items that are of value. I am a big proponent of “liking” or endorsing people and content when it is meaningful.  I also try to alert or refer people to jobs if I am in a position to help.  All across social media there are many opportunities to assist for social good and to join and promote activities/groups that have charitable and philanthropic motives online.

5)    Operations & Maintenance (O & M):  It is useful to be organized and current and continually update your profile and add projects, jobs, published writings, and engagements.  Many of the social media vehicles will keep you abreast of birthdays, job changes, and work anniversaries of to whom you are connected. It is a great way to stay abreast of what your network in doing and be a part of the social media fabric.

6)    Find Me and Connect on LinkedIn and Twitter: LinkedIn:  or Twitter:  @ChuckDBrooks


Chuck Brooks
Chuck Brooks
Chuck Brooks is a globally recognized thought leader and evangelist for Cybersecurity and Emerging Technologies. LinkedIn named Chuck as one of “The Top 5 Tech People to Follow on LinkedIn”. He was named by Thompson Reuters as a “Top 50 Global Influencer in Risk, Compliance,” and by IFSEC as the “#2 Global Cybersecurity Influencer” in 2018. He is also a Cybersecurity Expert for “The Network” at the Washington Post, Visiting Editor at Homeland Security Today, and a Contributor to FORBES. In government, Chuck has received two senior Presidential appointments. Under President George W. Bush Chuck was appointed to The Department of Homeland Security (DHS) as the first Legislative Director of The Science & Technology Directorate at the Department of Homeland Security. He also was appointed as Special Assistant to the Director of Voice of America under President Reagan. He served as a top Advisor to the late Senator Arlen Specter on Capitol Hill covering security and technology issues on Capitol Hill. In local government, he also worked as an Auxiliary Police officer for Arlington, Virginia. In industry, Chuck has served in senior executive roles for General Dynamics as the Principal Market Growth Strategist for Cyber Systems, at Xerox as Vice President & Client Executive for Homeland Security, for Rapiscan and Vice President of R & D, for SRA as Vice President of Government Relations, and for Sutherland as Vice President of Marketing and Government Relations. In academia, Chuck is Adjunct Faculty at Georgetown University’s Applied Intelligence Program and graduate Cybersecurity Programs where he teaches courses on risk management, homeland security, and cybersecurity. He was an Adjunct Faculty Member at Johns Hopkins University where he taught a graduate course on homeland security for two years. He has an MA in International relations from the University of Chicago, a BA in Political Science from DePauw University, and a Certificate in International Law from The Hague Academy of International Law.

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