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5 Common Digital Marketing Mistakes And How To Avoid Making Them

Whether you have a small e-Commerce site or a blossoming brick-and-mortar business with outlets across the country, digital marketing is going to become a bigger part of your advertising strategy.

The power of social media, blogs, and consumer data mining are too strong to be ignored any longer. If you are looking at ways to market your business online, or you are trying to get more for your money when promoting your company on the web, you need to avoid these five common digital marketing mistakes.

Too Little Research

Before jumping feet first into a digital marketing campaign, you need to do your research. The most common reason for failure in the online space is not knowing enough about digital marketing strategies and how to use them to your advantage. There is much more to it than a social media presence.

It is a good idea to look for ways to educate yourself about how to use integrated digital marketing strategies and the tools available to expand your reach online and turn clicks into sales. One of the biggest benefits of digital marketing is how cost-effective it is, but you lose this advantage if you begin a campaign without enough information or a proper plan.

You should take a deeper dive into the data you have on your existing customers too. Here you can find some valuable insights into how consumers discover your business and interact with it.

Focusing On Products Not Consumers

Traditional marketing materials are product-focused, but that approach does not work well in email marketing or online campaigns. In the digital world, marketing should be customer focused, highlighting the benefits of the service you provide rather than the products.

Customer-focused content has a greater potential to become ‘viral’ and get your brand shared and liked outside of your customer base. This is a great way to find a new business without having to spend too much money or effort on targeted marketing or finding new sales leads; the content finds the consumers for you.

Information has value to consumers as well as businesses. If you can provide people with informative content, you are giving them value, which will draw them to you when they want to make purchases.

Not Mining Customer Data

The customer information your business generates has the potential to supercharge your digital marketing strategies and push your profits to new heights. Not enough businesses are making use of the rich reams of consumer information they have at their fingertips.

By analyzing your customer data, you can build profiles of the different types of consumers that use your service and the types of products they buy. You can refine your customer database by demographics like age, gender identification, or locality to get some fresh insights about your customers. This can inform your marketing strategy as well as product research and development.

Social media and search engines often have the tools you need built-in to find out more about your customers and what their demands are. Instagram has a number of analytical tools that can be used to learn more about how people discover your brand and engage with it online.

Failing To Promote Your Content

Unique, engaging, and informative content on its own isn’t enough to draw people to your websites, you need to promote it to people too. This can be through quirky social media posts that highlight your blog or by using online outreach to post your content on other sites and blogs to engage with your user base.

When people search online, they use common terms to find information about the products and services they are looking for. These are called keywords, and having the right ones associated with your content can help turn a search query into a sale. By creating content that uses these keywords and directs readers to your products, you can turn an informative article into advertising.

You can use emails to promote your content too. This can be a great marketing strategy as your customers are being directed to information and not a product. It is advertising, but not as they know it.

Concentrating On Paid Ads

Though online advertising blitzes can be effective, they are expensive. You can get a lot more from your marketing dollar if you diversify your budget into a range of other strategies that can be cheaper and just as effective.

Telling the story of your business is a great way to increase brand awareness and market to new consumers, and it doesn’t have to cost anything. Having an engaging ‘about us’ section that you promote through your email list or by using outreach content can bring new consumers to your site just as effectively as banner ads and pay-per-click schemes.

Avoid these common pitfalls and make some smart digital marketing investments and you will see the difference in your balance sheet. The internet can be a powerful marketing tool if you know how to use it.

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