Having an amazing product or service is one thing but getting people to be aware of it and getting conversions can be a lot more difficult than you may have originally imagined. One of the main things that can help to increase public knowledge of your business is to focus on brand awareness.
Brand awareness will make your company name easily recognizable to your target audience. If you think about it, there are many brands that you know by name even if you have never purchased anything. This is because their brand awareness is so high that they have become synonymous with a product or service.
It is possible for you to get a high level of brand awareness for your business. However, to make this happen you have to be strategic about it. Here are some tips to help you increase your brand awareness and brand visibility quickly.
Seek Out Influencers
One of the easiest ways to get your product or service in front of people is to seek out the help of influencers. Sit down and think about all the people that your target audience would follow online.
Once you have determined the type of people that they would follow on social media then you can go to places like Instagram or YouTube to find influencers that are willing to partner with you to expose your product to their audience.
There is a myth that in order to use an influencer they need to have millions of followers. This is not the case, in fact, often you are better off selecting micro-influencers.
These are influencers who have ten thousand or fewer followers on a social media platform. The more niche-specific their audience is the better it will be for your brand exposure. It also means that you will pay less for getting your brand in front of the right audience.
Use Promotional Items
Most people like to get free stuff and when that free stuff has your logo or brand name on it you are in effect advertising your product. If you choose your products well your customers will become a walking advertisement for your business.
For example, a popular promotional tactic is to give away t-shirts. Most people enjoy getting free t-shirts and it is a perfect opportunity to have them expose your brand to a new audience. Other popular items include promotional tote bags, pens, water bottles, and keychains.
No matter what industry you are in you are sure to find promotional items that will give your brand exposure and please your customers.
One of the greatest assets your business has today is social media. Signing up for most social media platforms is free. However, once you get there you have to make use of the audience that is waiting to know about your brand.
One of the quickest ways to increase your brand awareness on social media is with paid ads. Paying to play can be a stepping stone towards getting greater organic traffic and awareness of your brand.
The amazing thing about social media advertising is that it is usually very affordable, and because there is such a wide variety of people on social media, the targeting of your ads can be very specific. It will not take you long before you are connecting with your audience.
Employ an Agency
There is a lot of brand awareness that you can do for yourself. However, if you do not have the time you can always hire a branding agency to increase your brand awareness. An agency can help you with brand positioning, brand identity as well as social media, this will position your brand for growth.
The advantage of having an agency doing this kind of work for you is that you can spend your time focusing on other areas of your business.
Once you’re able to get your brand noticed on social media you have won half the battle towards an increase in your conversion rates. When people become comfortable with your brand by seeing it often, when they need a product or service your brand will be the first thing that comes to mind.
Take the time to study where your audience likes to hang out and the type of incentives that will motivate them to convert or follow you on social media. Once you do this you will be well on your way to increasing your brand awareness and growing your business.