With advancements in technology, most businesses market using digital techniques. This is the way of the future and can offer great results in a competitive market. There are some old-fashioned ways to market businesses that are still effective today, however. The use of business cards for marketing is still popular today. They are a tool that will not soon be replaced with digital options. You can promote your business using a variety of business card options that are available.
A popular and unique style of cards to consider are die cut business cards. They are made using a sharp blade formed into a “die” shaped cutter, similar to cookie cutters. Die-cutting may be used for punching decorative shapes into your business cards or creating a unique outer shape for the design of your cards. These types of cards will definitely make them stand out from standard business cards. Standard cards are typically 3.5 x 2 inches and come in a variety of finishes, card stock, and designs.
Uses Of Business Cards
1. Giving Out Contact Information
The most basic use of a business card is to hand prospects your business contact information. They allow you to market your brand directly and physically. Be sure your business cards include multiple ways a prospect can get in touch with you such as your website URL, telephone number and email address.
2. Great For Direct Marketing
Business cards can also be great for direct marketing. A face-to-face meeting with an exchange of a handshake and a business card can lead to a better working relationship. Potential clients and leads can be found anywhere such as trade shows, conferences, happy hour and even waiting in airport lounges. Always have your business cards on you so you can make the most of an opportunity when you have a chance. Online marketing methods are great tools for businesses to employ, but nothing is as effective as handing out a business card in person.
3. They Are Your Brand’s First Impression
Nothing is better for the success of a business than making great first impressions. Die-cut business cards are great because they offer unique and catchy designs that will make your business stand out. Quality business cards will make prospects assume your products and services are quality as well. If you order poor quality business cards, prospects may assume your brand is of poor quality.
4. Business Cards Show You Are Prepared
Most people have come across or been aware of the professionals who leave their contact information written on napkins or scrap pieces of paper. While you may still end up getting business this way, it does not make you look like you are professional or prepared. Having a business card ready at any moment will allow you to not miss opportunities.
Why Business Cards Are Still Viable
•Not Everyone Owns A Smartphone
It may seem like everyone owns a smartphone these days. However, there are still people who do not for various reasons. Because these people still want to do business and order products and services, having a business card to give them will offer them an opportunity to get in contact with you.
•They Make Your Business Seem Legitimate
Most consumers like to verify the legitimacy of a business before they make a purchase from them or use their services. Business cards are a great way to introduce your company and allow customers to verify important details such as who you are, where your business is located and how they may get in contact with you.
•They Allow You To Form Human Connections
The ability to connect and exchange information with other people and businesses through digital means is easier than ever before. There are some downsides to this, however. It may be much quicker to connect, but it is also much more difficult to participate in trust-building conversations. It is hard to make a personal connection using digital means. On the other hand, giving out business cards is a great way to foster relationships with human connections. It can be done while engaging in eye contact and small talk.
Business cards can be a key component in building your brand’s image and awareness. Branding is crucial for long-term success and can help your current and potential customers remember your business and the products or services you offer.
