You’re not investing your time, energy, and money into your website for the fun of it: you’re looking to get a return on your investment, in the form of engagement, payment, or a profile boost. If people aren’t checking out your site, however, then this is going to be difficult. Of course, there are no guarantees when it comes to your visitor numbers. That’s why you need to work hard to get people’s attention and ensure they’re stopping by your small corner of the web. If your numbers are low, then take a look below, where we outline some of the tried and tested methods for nudging your visitor rate in the right direction.
Make it Useful
You might try to attract as many visitors as possible to your website, but it’s always important to keep in mind why people visit websites in the first place. It’s not because they want to make the site owner to feel good! They visit because there’s information, entertainment, or something else of value that they want. So if your website isn’t quite as popular as you’d like, take a look at it through a critical lens: is the content you’re providing really as useful and engaging as you’d like to think it is? If not, it might be time to switch out some of your content.
Mix Up the Content
And talking of content, is yours varied, or one-dimensional? People will always be attracted by a bit of diversity. If you’re only offering your content in one medium — such as, say, blog posts — then you’ll only be attracting the people who, well, like reading. Two other popular mediums you can use include video and podcasts, both of which have been on the rise in recent years. Having a set theme is important; how you present the information about that theme is less so.
Around the Web
You’ll have hopefully spent some time making sure your SEO is watertight, and that you’re ranking well on the search engine websites. Yet, while many people will come to your website via Google and the like, search engines aren’t the only place your website should be getting visitors from. Two other options are other websites, and social media sites. To get listed on other websites, take a look at using the FATJOE link building service; it’ll give you access to a whole new set of internet users (and also give your SEO a boost too). On your social media channels, you’ll want to create engaging posts that include relevant tags, so people who may not yet know about you can come across your website.
It’s not enough just to have a website that’s filled with engaging content. If you want to keep your traffic numbers high, you’ll need to continually publish new content. Otherwise, people will have the incentive to return to your website. You can’t always rely on new visitors to keep your numbers high! A bi-weekly blog and content updates will do the trick.