Have you popped out to a pop-up shop recently? They’re a common sight on the UK high street and offer a great way for businesses of all sizes to attract new audiences, test new products, and learn more about their customers – all without the pressure of a long-term lease.
Many well-known brands started out as pop-up shops, while the online retail giant Amazon is planning to launch 10 ‘Clicks and Mortar’ shops in the UK in the very near future. It’s not as simple as setting up a stall and watching the sales roll in, however.
Here are four tips to help you get your pop-up shop off the ground.
Identify your goal
Before you pop-up anything, you need to have a clear strategy in place. Are you trying to build your brand? Conduct some customer research? Or simply sell more? Thinking about your primary goal first will help you get started with the preparation needed to achieve it.
Your key objective could guide the design of your shop, your marketing tactics and the follow-up work required afterwards.
Find the right location
As with most shops, location is key. This will likely be your biggest outgoing, and the price you pay will vary depending on the size of the space, how prestigious the location is and the level of footfall it attracts.
You may be able to get set up in an empty retail unit or even within another like-minded business that sells to a similar audience. Temporary buildings can also be a fast and flexible alternative.
Do the admin
There are various admin tasks that you’ll need to complete before you get started. Firstly – if you haven’t done already – register your business as a limited company or sole trader. Most opt for the former which can be completed within 24 hours at a cost of £12.
You’ll also need separate licenses to sell food and alcohol, while it’s always a good idea to carry out a risk assessment once you’ve chosen your venue. Make sure any other staff you bring with you are fully trained to minimise risk.
Spread the word
You’re nearly there – now it’s time to spread the good news. It’s no good simply waiting for people to find you, so get the message out everywhere you can, whether that’s through social media, flyering or various other promotional tactics.
Social media advertising is relatively easy to get started with and could pay dividends. Target those in your area with an interest in what you have to offer, and track the results in real-time.
Are you planning to launch a pop-up shop any time soon? Bear these four steps in mind to help make yours a success.
