Taking the time to plan out your social media efforts for certain events and holidays can make or break the social engagement you see at those times.
Just because it only takes a few seconds to read a tweet doesn’t mean it will only take a few seconds to write it. In fact, crafting the perfect social message often takes multiple steps, people, and days.
Why It’s Important to Use a Social Editorial Calendar
Sometimes companies can churn out social posts very quickly. Oreo, a company known for their strong Twitter presence, was able to send out this tweet during the 2013 Super Bowl mere moments after the power went out: