4 Key Ingredients For A Successful Business

SOFT SKILLS MATTER)Every entrepreneur wants to create and enjoy a successful business, so how can you do that?

In truth it is not easy, but it is simple. It requires dedication, commitment, open, honest communication, a salable and desired product or service and of course, great leadership!

A successful, long term business requires the following key ingredients:

[message type=”custom” width=”100%” start_color=”#F0F0F0 ” end_color=”#F0F0F0 ” border=”#BBBBBB” color=”#333333″]

  1. Excellent, committed, honest, forward looking and competent leadership.
    A leader who respects, acknowledges, supports and encourages his/her employees. The leader creates, establishes and commits to the internal architecture of the organization and engages employees who embrace the culture, enjoy challenges and are good team players. The leader is able to clearly articulate his/her vision and invites collaborative teamwork in dealing with projects, problems, and the development of new, innovative endeavours. The greatest skill of this leader is his/her ability to communicate with clarity, honesty, impact and influence!
  2. Team members who are committed to the culture of the organization and who are also effective communicators, conscientious workers, self-starters, well organized, and competent in their skills. They are respectful of each other and clearly understand how they fit into the big picture of the organization. They are motivated, engaged, and interested in their work because they feel the company wants them to reach their full potential.
  3. A sound strategic plan is essential for the longevity of a business.   This plan needs to be financially responsible and reasonable, have clear aims and goals, and invite buy in from the team members being assembled to accomplish it.
  4. The organization should embrace a healthy, positive culture that offers autonomy to its members so that they can do their jobs well in their style, according to the parameters and time lines outlined. It should also offer opportunities for the expansion and improvement of the team member’s skills set so that they can feel empowered to do their work to the best of their ability, as well as feeling appreciated and supported so that they will become loyal to the organization. Creativity should be invited and encouraged, so team members will feel listened to when they offer suggestions. Finally, when this sort of culture is the norm, employees will feel challenged, engaged, and committed to the success of their organization and that attitude will translate into great customer service…..a win/win for everyone.[/message][su_spacer]

As with any recipe, the outcome is greatly dependent upon the “chef” using great ingredients and even including some creative twists to ultimately provide an outstanding and unique result. This is again, up to the Leader! No organization, even if they have a developed a special niche, will be successful in the long run without excellent leadership, well-trained, engaged employees, a sound business plan and a positive, encouraging, and supportive culture.

So if you want to be successful in your business be sure to develop the best “recipe” to ensure that long term profitability!


Sandy Chernoff
Sandy Chernoff
SANDY'S 30 years of didactic and clinical teaching in study clubs and continuing dental education, coupled with her almost 40 years of Dental Hygiene practice bring a wealth of experience to her interactive soft skills workshops. With her education background she easily customizes interactive sessions to suit the specific needs of her clients. Her energetic and humorous presentation style has entertained and informed audiences from Victoria to New York City. Sandy’s client list includes law firms, teaching institutions, volunteer and professional organizations and conferences, businesses, and individuals. Her newest project is turning her live workshops into e-learning programs using an LMS platform. Her teaching and education background have helped her to produce meaningful and somewhat interactive courses for the learners wanting the convenience of e-learning options. As the author of 5 Secrets to Effective Communication, Sandy has demonstrated her ability to demystify the complexities of communication so that the reader can learn better strategies and approaches which will greatly improve their communication skills and ultimately reduce conflict, resentment, disappointment, complaining, and confusion. As a result, the reader will be able to increase productivity, efficiency and creativity, improve all the relationships in their lives and ultimately enjoy a happier, healthier existence! Sandy blogs regularly on her two websites on the various soft skills topics that are featured in her workshops and e-learning programs.

DO YOU HAVE THE "WRITE" STUFF? If you’re ready to share your wisdom of experience, we’re ready to share it with our massive global audience – by giving you the opportunity to become a published Contributor on our award-winning Site with (your own byline). And who knows? – it may be your first step in discovering your “hidden Hemmingway”. LEARN MORE HERE


  1. These are all great points. All I can add is that these components must also scale well in large organizations. They must be resistant to the negatives from other areas of a company: politics, power plays, rippling strategic change, etc.

    • Hi Chris,
      Thanks again for your comments as they always add a little more flavor to the mix! Glad you found the points raised relevant and valid.