Are you prepared to kill it with your retail store this year? The high street isn’t dead, but there are a few factors you need to keep in mind when you’re building up plans for your business.
This is crucial. You need to think about how to build up trust in your business and trust should be created before they even walk through the door. What does this mean? Well, first you need to think about your target customer. So, let’s say you’re setting up a dispensary store in a key location. What do customers want to see? Surveys suggest that what they want is a contemporary blend or a pharmacy and a high-end wellness boutique. This is what you need to achieve when exploring retail store construction and build-outs for dispensaries. A minimal design with clean, clear decor and exterior. This is going to change based on the audience you’re aiming for. For instance, if you’re trying to get a family audience, it needs to be more fun, bright and vibrant.
Make sure that you are aiming to introduce the latest tech as part of your business design. With tech, you can highlight that your company is ahead of the curve and more importantly secure. Research shows that customers do link tech with security and this is definitely a trait that you want your business to have. A key type of tech you should definitely consider is wireless transactions. This is highly sought after from customers looking for fast and secure shopping experiences.
If you are still in the initial stages of setting up your business, then it’s worth thinking about location. Ideally, you want to make sure that you find a place with a lot of foot traffic. However, this can be more expensive. Be aware that you can save and set up in an area that is more isolated. The benefit of doing this is that you’ll have less competition. But you’ll need to focus marketing on making sure that customers find your business and do visit. You’re going to need local SEO as well as killer signage and potentially guerilla marketing leading up the opening.
Finally, it’s crucial that you have the right staff working in your business. You shouldn’t underestimate the importance of a smile and a helping hand as a customer walks through the door. Don’t forget, that employees are the life force of your business. Without a great team, you will find that interest and opinion of a store like this does dwindle. It’s great if you can find people willing to go that extra mile and provide the solution that clients want from a store that they visit.
Be aware that the appearance of staff is always crucial and can help send the right message. Some stores go as far to hire their staff on model contracts which provides more control over their appearance. You don’t have to go this far but staff should be well-groomed and well dressed. Remember, you want to convey success.