[su_dropcap style=”flat”]B[/su_dropcap]EFORE WE GET INTO the details of which social network offers the best features for group owners, let’s look at some reasons why you would want to start a social media group on any network in the first place.
1. Social media groups invite people to have discussions with one another. Unlike a business page, which feels like marketing and advertising, a group will feel like a community.
2. You can use groups to attract your target customers by creating groups on topics your target customers want to discuss. For example, a company that makes iPhone accessories could create a group for iPhone owners to discuss nothing but iPhones.
3. Depending on the type and popularity of your business, people may want to start talking to other customers of your business. Think of a group as a place for customer service, where customers can have discussions with each other and you can provide valuable input. If you don’t create a group about your business, products, or services, someone else might. Then you would have no control over the discussion.
Now that you know a few general benefits of social media group ownership, let’s look at the specific benefits on the top social networks.
Via Salesforce
