Ever since taking our first jobs, we all believe that customers come first — they are always right, and without them, our businesses wouldn’t survive. Whether our first job was at McDonald’s, on a newspaper route, or fresh out of college, every boss we’ve ever had has pounded this into our heads.
But as we’ve matured and started managing our own businesses, we’ve learned that it is not that simple. While customers have to be satisfied and their expectations have to be met, they must be collaborative to create the profitable relationships we both need.
via 3 ways to know if your customer service is really working – Albuquerque Business First.