Nowadays it’s not that difficult to develop and launch a mobile app. In fact, with so many no-code platforms out there, anyone can put together a good-looking app. So, it’s no longer an issue of costs and finding the right development team.
But now that you’ve launched your app, how do you make sure it reaches your audience and raises their interest? Well, as you can expect, there are tools you can use to understand how users interact with your app and whether or not things are going well.
All these tools tend to be grouped under the term App Analytics, as all are designed to follow specific metrics and collect data. You can then use the collected data to gain insight into your app’s performance and make data-driven decisions.
In this article, we are going to mention some of the most commonly used tools and methods that help app developers and owners understand their audience.
1. Use Google Analytics
With so many App Analytics tools out there, it’s easy to get carried away. However, this means you’ll have a lot more data to process, which can be confusing and overwhelming in the beginning.
Therefore, it’s best to start with the basics and make use of the features already available in your Google Analytics (GA) account. GA has a host of features designed to track and collect data for apps and creates a series of comprehensive reports that you can customize to your liking. Overall, it’s a flexible, easy-to-use tool that integrates well with Google Play. And it’s available in free and premium versions, so literally, anyone can use it.
On the other hand, you won’t be able to use it for iOS apps, but in this case, you can use Apple’s App Analytics which integrates with the App Store Connect.
2. Analyzing User Behavior through Mobile App Tracking
The next step to get even more insight into what users do while using your app is to set up a mobile app tracking tool. This way, you’ll be able to understand how users interact with the app.
An app tracking tool lets you know which buttons are pressed the most, which sections of the app are the most popular, and the path users follow once they start using the app. With this data, you’ll also be able to understand if there are confusing elements that you can improve, if there are any bottlenecks, and so on.
Still, it’s important to keep in mind that an app tracking tool is an addition to the main analytics tool you’re using and not a replacement. You need both tools to get data-driven insight into how your online properties fare with users.
3. Follow the Right Metrics
Data is a blessing for anyone working in online marketing at the moment, but it can also be a curse if you don’t know how to make sense of it. Too much data that is not relevant to your need is only there to confuse and keep you busy.
To avoid such a scenario, it’s best to decide on your must-follow metrics.
For instance, most app developers and owners follow metrics such as:
- Number of app downloads
- Types of app users (categorized by characteristics that matter to you such as gender, age, geography, and so on)
- Average session length
- Returning users
- Conversion rate
- Navigation pattern to analyze screen and navigational flow
These and other important metrics provide helpful insight into your audience’s behavior. For instance, they can tell you if you should rely on advanced technologies such as AI, ML, or augmented reality tools to improve user engagement.
Apps Analytics tools are amazing when it comes to gathering data that can be turned into valuable insight. However, you need to be able to sift through the huge amount of data out there and only choose the information that’s useful in the current situation.