This year’s Americas and Caribbean Online Marketing Strategies for Travel Conference was an enlightening experience, helping the audience look at strategies and metrics in a new way;
Traditionally, we are used to reading through results from a campaign and agreeing with most or all of the information.
After all, our agencies are simply stating the facts, right? But what if I told you that sometimes approaching such findings from a different angle can help us learn more about our online marketing outcomes?
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