In the business climate of today, your company website is one of your most powerful tools when it comes to the all-important task of attracting customers – if not the most powerful. It is the central hub of all your advertising efforts. It is the only salesperson that you employ that works, quite literally, around the clock.
To wield the power of your company website correctly, no matter how lucrative the site may already have proven for you, you might want to consider improving it. A change is always as good as a rest, after all!
For three tips on what it takes to improve your company website, be sure to read on.
- Work on your logo
Your website’s logo (which is fundamentally just your business’s logo) is the first thing that your audience members will see when they access your site. It needs, then, to be perfect.
What constitutes as being a perfect logo? One that establishes your voice, tone, mission, and vision clearly, for starters. Everything about your logo should tell your audience exactly what they need to know about your business. Do you sell spare motorbike parts, for instance? If so, then a motorbike should be displayed in your logo in as engaging and intuitive a fashion as possible.
Whether you’re creating a logo for the first time or giving your current one a little bit of a refresh, as stated on Oberlo, there are several logo design companies out there willing and waiting to assist you:
- Oberlo Logo Maker
- Hipster Logo Generator
- Envato Elements
- Logo Genie
Utilise white space
Having white space surround your text and titles could stand to increase your users’ attention to your website by up to 20%. It can also help to make your site feel far more open, accessible, and fresh, and it will assist you in making your brand feel far more consistent. Utilising white space on your website, then, should be something that you seriously consider doing.
Optimise your site’s speed
Nothing will drive potential customers away from your website (and subsequently your business) faster than it being slow. For this reason, it is pivotal that you optimise your site’s speed to ensure that nobody is left waiting around for your pages to load up.
To banish the interrupting experience that is the slow-to-load page, you should, first, gather any information you can about your website’s current speed. Fortunately, Google offers a free service that will allow you to see which of your pages are struggling to buffer and render the most. In this service, you will be able to see if your site is working at the speed it should be on mobile devices, too.
If there’s one thing you must do in this day and age, it’s to ensure that your company website is optimised and working to the best of its ability at all times. To make sure that this is the case, you must take the above advice and put it into practice.