What is the purpose of any brand?
It is to create faith. That well-earned trust begins with a clear message delivered in the language of your customer’s needs and expectations. It is highly unusual for faith to begin when a potential customer sees your message. But, it is the consistency in all messages that builds brands. The best brands that we work with are not focused on everybody. The best craftsmanship comes out of understanding the desired customer so very well that we can craft the words, the imagery, and the feel that perfectly meets their ideal.
Most business owners need skilled and objective third-party support in defining the ideal because we are just too close to the message. Success Media Services works with a variety of branding and marketing professionals all with the focus of helping any of our clients achieve “right sized” solutions to achieve that deeply impactful and connective Online Brand. We are here to help. If anything in our overview provokes questions, please feel free to schedule 15-minutes on my calendar.
3 ESSENTIALS FOR AN ONLINE BRAND
1. Absolutely Clear and Simple Message of What you do.
To develop your clear and simple message of what you do you need to ask yourself the following questions:
✅ Who are you?
✅ What are your mission, vision, and purpose? Why is it meaningful?
✅ Who is it for?
✅ What is the problem that you solve? For who?
(Many businesses fail because they are too afraid to speak directly to their market).
✅ What sets you apart from everyone else. What do you bring to the table that will add value?
✅ What are the important problems you solve for the market?
✅ Why are people going to you instead of going elsewhere or doing it themselves?
✅ Why should anyone trust you?
✅ Show your credibility. What is your promise?
Example:
90consulting is a human capital organization that helps investors manage their people process during an acquisition.
That probably sounds like a niche, right? It is. The brilliance of 90consulting is they don’t try to be anything else to other markets. As a result, they have attained real traction in the merger and acquisition market.
2. The Language Needs to Transcend to the Needs and Expectations of the Buyer.
Don’t give your message in the language that suits you! Translate that message to the fit the needs and expectations of your buyer.
3. Always Contain a Call to Action.
In marketing, a call to action (CTA) is an instruction to the audience designed to provoke an immediate response.
Structure your call to action with a simple and low-risk next step. Make it easy to say “Yes.”
