3 Essentials For An Unforgettable Online Brand

What is the purpose of any brand?

It is to create faith. That well-earned trust begins with a clear message delivered in the language of your customer’s needs and expectations. It is highly unusual for faith to begin when a potential customer sees your message. But, it is the consistency in all messages that builds brands. The best brands that we work with are not focused on everybody. The best craftsmanship comes out of understanding the desired customer so very well that we can craft the words, the imagery, and the feel that perfectly meets their ideal.

Most business owners need skilled and objective third-party support in defining the ideal because we are just too close to the message. Success Media Services works with a variety of branding and marketing professionals all with the focus of helping any of our clients achieve “right sized” solutions to achieve that deeply impactful and connective Online Brand. We are here to help. If anything in our overview provokes questions, please feel free to schedule 15-minutes on my calendar.

3 ESSENTIALS FOR AN ONLINE BRAND

1. Absolutely Clear and Simple Message of What you do.

To develop your clear and simple message of what you do you need to ask yourself the following questions:

✅ Who are you?

✅ What are your mission, vision, and purpose? Why is it meaningful?

✅ Who is it for?

✅ What is the problem that you solve? For who?

(Many businesses fail because they are too afraid to speak directly to their market).

✅ What sets you apart from everyone else. What do you bring to the table that will add value?

✅ What are the important problems you solve for the market?

✅ Why are people going to you instead of going elsewhere or doing it themselves? 

✅ Why should anyone trust you?

✅ Show your credibility. What is your promise?

Example:

90consulting is a human capital organization that helps investors manage their people process during an acquisition.

That probably sounds like a niche, right? It is. The brilliance of 90consulting is they don’t try to be anything else to other markets. As a result, they have attained real traction in the merger and acquisition market.

2. The Language Needs to Transcend to the Needs and Expectations of the Buyer.

Don’t give your message in the language that suits you! Translate that message to the fit the needs and expectations of your buyer.

3. Always Contain a Call to Action.

In marketing, a call to action (CTA) is an instruction to the audience designed to provoke an immediate response.

Structure your call to action with a simple and low-risk next step. Make it easy to say “Yes.”

Paul Archambault
Paul Archambaulthttps://www.successmediaservices.com/
Success Media Services develops visionary, creative and highly detailed digital platforms. There is a unique design DNA that we strive to find and define for every individual and unique client. We develop sites that look like a million dollars that are surprisingly affordable. Your platform will not look like thousands of other template-based sites. In other words, we capture all that is you. Prior to launching Success Media Services, I had the great fortune of having two vastly different careers that contribute to who I am and what I bring to clients. As a successful tech professional who brought innovation to Fortune 500 as well as mid-size companies. I had the opportunity to work with many talented individuals from across the country on a wide range of platforms and challenges. Prior to launching Success Media Services, I became an airline pilot and pursued a passion that pushed me to deal with ever-changing environments and to develop a resourcefulness that mirrored having people’s well-being and safety directly tied to my performance. These are the ethics that we offer to every client. You have an authentic business partner who works with works with full transparency in meeting your ambitions and giving you a digital strategy that is right-sized, useful, exciting, and above all, surprisingly effective. My success is based on one of today’s most needed skills. I am an active learner who devours information about innovation, practical solutions, creative design, as well as business and cultural trends. To convey our message in the simplest terms, you get a full business partner who will work with your ambitions, budget and will give you a digital strategy that is useful, exciting and above all, effective. Our commitment to not only exceed your expectations throughout our work together, we will do that in our first meeting. Our services include Website Design and Development; E-commerce Development; Video & Audio Production; Search Engine Optimization and Social Media Campaigns. A few representative client sites; 90consulting, Potential Selves, and Inspired Work Services.
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