Not all content marketing is made equal. The content you create depends on your target audience and overall business strategy. So it is no surprise there are key differences between B2B and B2C content marketing. Each type of organization communicates to an entirely different demographic with their own distinct needs and knowledge base.
- B2B Marketers Should Pay Attention to More Interactive Content (virtual-strategy.com)
- The B2B Content Marketing Business Case (business2community.com)