Your Key Performance Indicators (KPIs) should be the essential metrics that allow you to track performance and navigate your way to success and growth. Unfortunately, many companies get their KPIs completely wrong – measuring either everything that walks and moves but nothing that matters, or simply copying the metrics others are using.
It is important that companies put in the groundwork before measuring anything. It is so important to start with your strategy and figure out the strategic performance questions you need to answer, this establishes what you need to know. Once you know your high-level information needs you can then look for the best KPIs that will help you answer your strategic questions.
