In this new world of Internet marketing, it’s not about being “optimized,” but being “easy to find.” That sounds like a subtle difference, but it couldn’t be more profound. One has to do with page tags, keywords, and trying to manipulate incoming links; the other is about generating interesting ideas, starting discussions, and being a prominent voice in your market or industry. It’s the difference between screaming nonsense through a microphone and having journalists come to you for an expert opinion.
- How to Build an Empire with Content Marketing [Infographic] (business2community.com)
- The State Of B2B Content Marketing: What Is Effective? (Infographic) (business2community.com)