The 21 New Rules of Content Marketing [INFOGRAPHIC]

In this new world of Internet marketing, it’s not about being “optimized,” but being “easy to find.” That sounds like a subtle difference, but it couldn’t be more profound. One has to do with page tags, keywords, and trying to manipulate incoming links; the other is about generating interesting ideas, starting discussions, and being a prominent voice in your market or industry. It’s the difference between screaming nonsense through a microphone and having journalists come to you for an expert opinion.

via The 21 New Rules of Content Marketing [INFOGRAPHIC] | Social Media Today.

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The 21 New Rules of Content Marketing [INFOGRAPHIC]

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