2020 – The Year of Cannabis

Will 2020 be the year that cannabis creates a powerful economic statement?

The ‘Pet Rock’ was a fad created in 1975 that created a six-month-long craze, which generated 15 million dollars in revenue. It is just one of the products over time that have entered and exited the marketplace as a fad. Many experts have predicted that cannabis would also be one of these fads. However, after five years, the experts’ predictions have become nonsense.

Three areas that many experts didn’t consider due to their ignorance was consumer awareness, investors, and careers.

Welcome to the world of cannabis. How will it affect your life?

Consumer Awareness

Women should never be underestimated in the global consumer-driven economy. Especially when it comes to beauty!

Thousands of beauty products are being created with cannabis, and there is no indication that the ‘feel-good,’ ‘look-good’ obsession will stop. According to analysts at Piper Jaffray (2019), the “beauty and the bong” industry has the potential to have billions of dollars in sales. Women have not changed their obsession with beauty in centuries. Cannabis will add a new fascination to the beauty industry on which women will be willing to spend billions of dollars. How much do you spend on beauty products? Is it time to try an original but new method of beauty treatment?

Health options will begin to be available to consumers with medical research to back-up claims of ‘cannabis being an option to health issues.’ Israel and the United States are leading the current research on cannabis. Areas of cannabis research include ‘reducing symptoms and improving cognition in early psychosis,’ ‘therapeutic benefit to children with severe autism spectrum disorder (ASD),’ and alcohol use disorder (AUD) at the Center for Medicinal Cannabis Research and the University of California.

If you have any of the conditions listed above or other health concerns that traditional medicine has failed to help, most researchers are looking for volunteers to support further research.


There is a clear connection between politicians and investors when creating growth for any industry in the world. The cannabis industry will be no different than the automobile, steel, or alternative energy industries. While cannabis is currently illegal in most parts of the world, the global market for marijuana is thriving. Europe has reputable companies that sell cannabis seeds online for consumers and businesses to take advantage of the growing trend. Globally, billions of dollars are being funded into cannabis development. This funding is a clear indication that politicians and investors have found cannabis to be profitable enough for commercialization.

The 2020 election will be filled with candidates for and against the development of cannabis. The votes of the people will depend on the politicians’ state and local districts. Currently, there are fifteen states considering marijuana laws for voting purposes. However, as 2020 progresses, more states could consider creating ballots to cover a variety of topics on cannabis.  Are you investing in the cannabis industry?


Many people have never considered a career in the cannabis industry. However, that thought process will soon change as job advertisements increase around the globe. Estimates for 2020 job creation will be in the hundreds of thousands as the ‘stigma’ of a weed disappears, and the labor market changes due to a global economic transition. Keep an open mind about your career choices. The next recession will approach quickly.


Dr. Jacqueline B. Lang
Dr. Jacqueline B. Lang
Dr. Jacqueline Lang MBA, MPA, MSED has 25+ years of leadership experience in various industries within Fortune 50, 500, 1000, and private organizations across the U.S. Along with exp. as a BUSN Professor, U.S. Congressional Campaign Manager, and proudly served in the U.S. Army Reserves. She is also a Partner & Board Member, Kiowa Cannabis and President/Founder,, a non-profit to empower women. An International Syndicated Columnist and Researcher of Women's Issues in multiple books and magazines as well as an Author, Amazon - COVID-19 A Mother's Journal along with other books. During her spare time, she enjoys spending time with her two children.

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