The report highlights that demand from emerging markets such as China, India and Brazil and improved economic growth in advanced economies, combined with limited advances in travel supply, will result in an upward pressure on rates, particularly in high-demand travel markets.
The study shows that travel managers are prepared for this, however, with those surveyed by GBTA expecting airfares to increase most among all categories due to consolidation in major markets.
via 2015 Global Travel Price Outlook. ~ Tuesday, 2nd September 2014 from 4Hoteliers.
