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2015 Digital Marketing Trends

by Kostas Valsamidis, Featured Contributor

THIS PAST YEAR, almost each month had been a wonderful new surprise that made content managers, inbound marketers and project managers to make a step further into exploring the possibilities of the great digital world.

In the UK, instant messaging overtaking text messaging and mobile search exceeding desktop search has once more proven that mobile holds the future and millenials confirmed with pride that they do not mind sharing their data with brands online. Google came with a few surprises, such as abandoning Google Authorship, declaring ranking boost for HTTPS/SSL sites and bringing yet another update causing upheaval on SEO strategies. Forbes declared 2014 the year of insights and analytics and everyone is fond of discovering how to measure even content quality.

For all these and much more that happened, we believe that 2015 will be an even more fascinating year and we already anticipate to see what technology will bring and how brands will adapt and embrace the endless digital possibilities.

Digital Marketing Trends 2015

Infographic by Beakon UK

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Kostas Valsamidis
Kostas Valsamidishttp://www.beakon.co.uk/blog
KOSTAS is a Social media marketing blogger, strategist & consultant whoI has been working with Online Marketing Strategies, PPC campaigns and SEO for many years now. For the past 3 years, Kostas has been implementing content management, editorial monitoring and planning for international brands. He is one of Beakon's founding members, a high end digital marketing agency in London. Being the Co-Founder of a really great company and working with some of the most well known brands is truly amazing and very motivating! Blogging for all trends digital is his passion and he promotes high quality content in select niches. When not optimizing digital campaigns, Kostas is always up for a good surf ride! More content from Kostas can be found via the links below.

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