Content marketing is no longer a term thrown around in the air; it has become a more solid concept in 2013 with brands implementing original and exciting campaigns but still lacking a firm strategy. Our research shows that more than four in five already invest in content marketing, with 98 per cent of respondents intending to maintain or increase spending on content marketing in 2014.
via 2014: The Changing State of Content Marketing Infographic – NewsReach.
