2013 – The Year of the Three Screens in Hospitality

Internet users exhibit different behavioral patterns when using the desktop, mobile and tablet devices; each device category address different needs at different times of the day and week. What works for a user researching and booking on a desktop website does not work for a smartphone user who is reading content on-the-go and needs a mobile enabled booking engine. Similarly, a tablet user expects a highly visual experience and a website built to accommodate touchscreen navigation and browsing via swiping.

via The Truth is in the Numbers: 2013 is Undoubtedly the Year of the Three Screens in Hospitality – By Max Starkov :: Hotel News Resource.

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2013 – The Year of the Three Screens in Hospitality

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