In the world of small business and entrepreneurship, the lines between personal and company branding are faint – sometimes nonexistent. Success is about constantly using your personal network to reach new partners, customers, and talent on behalf of your company. All the while, you’re managing your company’s online properties to create a coherent and trusted brand identity. When people research your company, they look at your LinkedIn profile, and those of your team. The concepts of brand and identity are intertwined.
- What’s a LinkedIn LION and Should You Be One? [VIDEO] (business2community.com)
- Setting Up Your Own LinkedIn Group (rabidofficemonkey.com)