If you are a business owner who believes that social media is not a worthwhile marketing strategy, you are missing out on one of the most important tools of marketing in today’s business world.
You should consider the following 20 facts illustrating tremendous marketing opportunities available in social media.
- There are at least 15 virtual communities of social media in the world today with more than 100 million active users. As of September 2018, Facebook alone had over 2.3 billion registered users and 1.74 billion mobile active users accounts.
- The top 15 virtual communities of social media span six major countries including the United States, China, Estonia, Japan, Israel, and Russia.
- Besides Facebook, Tencent QQ of China has over one billion registered users, Google+ of the United States has over one billion registered users and Baidu Tieba of China has one billion registered users.
- According to research done by Forrester, social media networks are a leading source for information online with 50% of people in the 18 to 23 years old age group and 43% of people in the 24 to 32 years old age group.
- Pew Internet research indicates that currently, 89% of the 18 to 29 years old age group of people use social media.
- Pew Internet research also found that:
• 71% of adults use Facebook
• 17% of adults use Instagram
• 21% of adults use Pinterest
• 22% of adults use LinkedIn - Online interaction with the use of Web 2.0 allows users to create comments. They can interact with the marketer in ways like selecting “like” on a post, tagging a picture, participating in surveys online, rating products, rating sellers and even booking a hotel room. As a business owner, you can communicate directly with your customers in a way no other advertising methods have made possible.
- According to the Social Media Examiner, more than 80% of Americans use a social network.
- The Social Media Examiner research found that more time is spent on Facebook by Americans than any other U.S. website.
- Mobile devices are used by about 40% of users of social media according to the Statistica
- Social networks take up 23% of time online. The Seo Company Blog reports the following facts of website traffic gathered using Google Analytics:
- A frontpage story on Yahoo Buzz has had the traffic of 100,000 to over 1 million viewers.
- On Digg, a frontpage story has had 2,000 to over 60,000 hits.
- Over a period of two to three days, Stumbleupon has had 1,000 to over 50,000 visitors.
- If a link makes it to the Fark Community, it will have 5,000 to over 45,000 viewers.
- An interesting story that makes it to the Reddit community will surely gather visitors amounting to 2,500 to over 30,000 views depending on how far up the front page it goes and how long it remains.
- If your submission is approved, Slashdot can attract traffic over a 24 hour period adding up to 1,500 to over 30,000 views.
- Ebaum’s World is a humorous site that can be a good traffic source with frontpage traffic of 2,000 to over 20,000 views.
- I am Bored can receive as many as 2,000 to over 20,000 frontpage visitors.
- Delicious can receive 500 to over 5,000 viewers.
