Simply having a presence on Twitter, Facebook, and Google+ doesn’t guarantee your company scores of fresh leads and new customers. In fact, recent studies by Manta have found that 60% of small businesses have yet to see a significant ROI from their social media strategy.
via 15 Ways To Make Your Social Media Strategy A Complete Fail – Business 2 Community.
- 7 Key Elements in a Social Media Strategy (business2community.com)
- Social Media Strategy 101 For Your B2B (socialmediaclub.org)