There’s no wrong way to hate a major corporation. If you’re a customer, you can despise the product. If you’re an employee, you can resent management. If you’re a shareholder, you can skewer the strategy. If you’re a taxpayer, you can loathe the bailout. And if you’re an average Joe, you can hate on just about anything.
But what are the most hated companies in America? Abhorrence is subjective, but we based our rancor rankings on six criteria: (1) employee opinions; (2) return to shareholders; (3) customer surveys; (4) brand valuation; (5) press coverage; and (6) public opinion.* These most hated companies are in no particular order.