12 Steps to Optimize Your LinkedIn Presence

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LinkedIn is a search engine. Whether you’re in a networking group, just handing out business cards, or referring people from your site, people will look you up on LinkedIn. It’s not only an incredible source for recruitment and job seeking in the employment world, it’s also a networking tool for the self-employed. Getting your profile and company page fleshed out are great first steps to augment your digital marketing. Here are the basic first steps for LinkedIn profile optimization:

via 12 Steps to Optimize Your LinkedIn Presence – Social Media Marketing.