If there is one thing you should try to do to increase the impact of your social media, it’s adding visual marketing to your posts. At the simplest level, that means that every post should contain a graphic or video. While that sounds like a lot of work, it can have a huge payoff — this tactic has helped us double the impact of our posts.
For most marketers just getting started with visual content creation, putting visuals in every single post feels near impossible. That’s where this post comes in — the purpose of this article is to explain the best (and often easiest) tips for adding visuals to your social media posts.
1) Maximize Twitter’s Images
Some people still think that tweets are merely 140 characters of text. They are wrong — Twitter is a powerful visual-marketing platform too. In fact, one of our A/B tests found that tweets with images get 55% more leads.