I’m not gonna lie, email newsletters can be pretty bad, but that doesn’t mean all newsletters have to be that way. I’ve read some that I absolutely love. The difference between a great newsletter and a terrible newsletter is the latter tends to include the whole kitchen sink while the former cuts out the riff-raff to let the good stuff shine.
That’s why I wanted to share this list of 10 things in email newsletters that simply don’t need to be there. As Henry David Thoreau would say, “Simplify, simplify.” The most effective marketers know how to simplify their process and take things away, rather than tacking on more — especially in a world filled with clutter and crappy content. So grab your red pens and start marking up the areas you should cut from your email newsletters!