10 Great LinkedIn Publisher Tips

By Debra Arko, Featured Contributor

IN MY LAST article, Things I Learned From Writing On LinkedIn shared my finding of why if you can write you should write posts and more here on LinkedIn. This article gives you the checklist to do it professionally.

1. A Popular Topic Headline

Have a headline that grabs attention. Buffer is great for helping you keep track of feeds you want to post and they publish their own articles. A popular article: Thepencil_draw_checkmark_yellow_clipboard Anatomy of a Perfect Blog Post: The Data on Headlines, Length, Images and More, it’s worth the research if you want to write well.

 2. Seek The Pulse Channel

This is where you want your content to appear. Here others see it and decide to follow you. Being listed on the Pulse Channel, it’s all about quality content. I have made it here once and with your help I can do it again [so can you].

Most of the articles I write appear on my blogs too or In addition, you want to syndicate your content.

3. Images Say A Thousand Words

Every article needs an image. The rule of thumb is one image for every 300 words. People like visual concepts and it breaks up the words on the page making it easier to read! The image also should go with the article. Don’t put a picture up of your dog if you’re writing about how a smile builds trust unless you are talking about getting a dog to trust you.

4. Write As A Leader

Everyone wants to write for LinkedIn not everyone should. Content is public and the reader most often wants to learn something new or from a new perspective. A rule of thumb, write what can help others. You will always have antagonists who disagree with you. Don’t let it get to you. Some people live to create drama. A leader doesn’t engage this behavior.

 5. Write For Your Heart

book_holding_pencilFocus and clarity are important. Every writer that goes back sees something to rewrite to make his or her information flow better. Write first from your heart and then edit days later to make sure your message is worthy of publishing.

6. Write For A Specific Audience

When looking to write for your audience you have to know who is in your audience. Review their profiles and learn their interests.

An easy way to ‘audience proof’ it is to ask yourself this question. “If I were ________ would I read this?” Alternatively, “If I were _______ would I keep reading this story?”

Many writers try to compose for everyone on LinkedIn. Aunt Sue isn’t interested in leadership; her interests are around retirement for schoolteachers.

7. Best Time To Publish

Years ago a friend suggested that early in the week is best. Personally, I have not found this true. LinkedIn understands business happens 24/7 and so does life.

8. Inform And Inspire

If you have your target audience connected to you, then you understand what topics interest them. If you want to grow an audience, you write more broadly. If your topic is travel and you want to engage Aunt Sue, you might write about travel spots for retirees. On the other hand, you will inspire her if you share a story about ‘other’ retired teachers wonderful memories of Europe. Why teachers, keep in mind there are 193 groups for teachers with the most active group boosting 35,000 members and 152 discussions for the month of June 2014.

9. Publish A Finished Article

I believe no article is ever finished, done yes; it can be done and ready to publish. As I come to the end of this article, for instance, I want to share more but we’restick_figure_bonus looking at a word count off the charts! A finished article should be about 300-650 words.

You’ll find I chose to make this a 2-part article due to length. If I come back a month from now there will sentences I think will flow better with an edit or two. A good writer never feels finished.

Publish an article or story that is clear. Check for grammar issues and know there may be a few that slip by you and your editor. Realize you must make a point and make it.

Remember it doesn’t hurt to remind the reader what the point is in your story. For instance this article is about what I learned writing on LinkedIn. It is my hope that it will help you.

10. The Bonus

People love bonuses and sales. So include one when you can. My bonus to you is the idea of making a list of things to do or follow – readers love it!

[images courtesy of: Presenter Media]


Dr. Debra Arko Novotny
Dr. Debra Arko Novotny
OUR HEALTH is important to our success as entrepreneurs and business professionals. Dr. Debra Arko Novotny L.Ac, D.Hom. NMP, CHC specializes in helping women not let health, aging, and menopause get in the way of life. As a professional herself, she understands the need for easy ways to cook and stay fit as we age. She’s an expert in weight loss and menopause. She helps women navigate their busy work and family lives. Her simple approach to changing our behaviors and beliefs has helped women for over two decades regain control of their health and life. Dr. Deb is one of the leaders in Body-Mind-Lifestyle Design. She is a Natural Health Practitioner and coach. Debra is an author and speaker in health and business. Deb practices what she teaches. Natural health, Primal eating, and designing your life. In her office, she provides Functional Medicine, Easy Primal Eating, Acupuncture, and acupoint injections [rejuvenative medicine]. Work with her in-person or virtually by via her Websites: Enhanced Living Today, or Denver Acupuncture Health. OR reach out to her by EMAIL or Phone | Office (720) 515-4602. She resides in Colorado with her husband and family.

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