Are you wondering why your eCommerce business does not seem to generate many sales lately? In this period where the internet is more of a necessity than a luxury, you must not completely depend on traditional marketing methods anymore since you have an eCommerce business.
Due to the COVID-19 pandemic restrictions, people worldwide opted to shop for their needs and wants using the internet. As a result, there are now over 2 billion digital buyers online. So, if your sales are not improving despite this huge number of potential customers, you must be doing something wrong.
In this case, it would be best for you to start maximizing online marketing instead. This blog post will outline ten techniques you can use to market your business online and boost your sales. Check out which are the ones you can apply to your business!
1. Website optimization
If you are not using any online marketplace, such as Amazon or Walmart, your website will be your business’ primary platform. Therefore, it’s best to ensure that your customers are enticed to purchase your products and have a pleasing online shopping experience.
You can achieve this by creating a simple and organized user interface and choosing readable fonts and clear photos for easier navigation and catalog browsing. Moreover, layout your website design elements so that they will be drawn to the product and can immediately see the product or information they need.
By doing these things, your website’s visitors will not immediately leave your website after encountering glitches or have a hard time understanding its layout or checking out. Therefore, hiring a professional website designer would be best if you want to have an optimized website and increased customer satisfaction.
2. Search Engine Optimization (SEO)
Aside from having a functional and eye-catching website, you must also focus on search engine optimization (SEO). Ensure that your website adheres to the criteria of a certain search engine, like Google. As the most used search engine globally, Google has developed algorithms and uses these to generate the ranking of websites.
But no matter what search engine is commonly used in your country, it still indexes keywords, headlines, links, and photos on your website. Therefore, to rank high on the search engine results pages (SERPs), you must look for the right keywords and integrate them well into your content. This way, people who need your products or services will see your website on the first page of the search results.
If you are unsure about optimizing your website according to SEO guidelines, look for an expert you can work with. They will help you find the right keywords and provide you with tips regarding SEO.
3. Mobile optimization
With people depending on these convenient innovations such as smartphones and tablets for their everyday tasks, it is no wonder that most of them would also prefer to shop online using these devices.
So as a business owner, you must ensure that online shoppers using these devices can easily browse through your website. You can attain this by optimizing your website to be mobile-friendly across all kinds of devices. In addition, consider using geo-targeting to reach potential customers in specific geographic locations.
4. Website content
As soon as potential customers open your website, they should instantly be intrigued with what your brand has to offer. So besides being mindful of SEO and mobile optimization, check if your website shows everything the customer needs to know, such as your brand story and goals, store guarantees, return policies, and product offerings.
They should see all necessary information without consulting a customer service representative. While they help address customer concerns, some shoppers do not want to be bothered by this inconvenience. Instead, they want a smooth shopping experience, from brand discovery to payment.
So, you must take time to develop your website and include everything your customers must know, like product descriptions, sizing guidelines, or your brand ethics. This way, they will not abandon their shopping carts and move to a different shop.
5. Content marketing
YYour website should not only be filled with product listings and customer feedback but also relevant content about your brand and items. It would be best for you to dedicate a place on your website where you can post blog articles that can encourage your visitors to purchase your items.
For example, if you sell skincare products, you should post articles about recent studies, innovations, or social media trends. You can create or share content that shows texts, videos, infographics, and statistics, as long as they will help achieve your brand goals—increased sales and brand awareness.
Moreover, localizing your content is another marketing strategy you can use. It involves transforming your content into another language for your target local customers to understand the original content’s message. Together with geo-targeting, you can reach more local customers using content localization.
6. Email marketing
Another effective eCommerce marketing strategy you should implement is email marketing. It will allow you to send emails with various content and purposes to customers who agreed to be part of your emailing campaign list.
By using this strategy, you can notify them of your brand’s upcoming events, new product launches, sales, and promotions. Moreover, it would help if you use this avenue to share guidebooks, discount vouchers, or other promotional materials to encourage them to support your brand once again. But most importantly, this will allow you to connect with your new and loyal customers on a more personal level through your customized messages.
7. Social media marketing
Social media has affected different aspects of our lives, from communicating with people from distant places to promoting businesses. With almost everyone having at least one social media account, building their personal brands and spreading brand awareness has become easier than ever.
So if you want to boost your product sales, you must employ various social media marketing techniques, like posting content on your social media accounts and collaborating with influencers and content creators. Based on a study, 49% of the respondents claimed that influencers heavily affect their purchasing decisions. Therefore, it would benefit your company to work with influencers with whom you share similar brand principles.
However, you must maintain your social media presence by consistently posting original and creative content that your followers and visitors would enjoy. It would also be best to participate in social media trends to attract potential customers.
8. Pay-Per-Click (PPC) advertising
Aside from social media marketing, Pay-Per-Click (PPC) advertising has become another marketing strategy that businesses commonly use nowadays. From the name itself, PPC advertising is an online marketing model wherein the advertiser pays each time a user clicks on their ad.
But in order for your PPC campaigns to succeed, you must strategically craft your ads, promotions or offers, and landing pages. All of them must be enticing enough to convert viewers into buyers and even loyal customers in the future. Moreover, identify which social media platform would drive more sales to your business instead of using all available platforms, which can be counterproductive and a waste of money.
9. Customer Reviews
Because shoppers cannot see or try out your products personally, they rely on other means to help them decide, like customer reviews. These are social proof that confirms whether the previous customers liked the product or not.
Furthermore, these give them information about the product quality, packaging, and shipping processes. If they see that your product listings are filled with positive reviews, they will be more enthusiastic about purchasing from your store. As a result, you are more likely to increase your overall sales.
So, you must aim to receive as many positive ratings as possible by improving your product quality and services. In this way, you can improve your sales and boost your brand image among online shoppers.
Using other marketing strategies mentioned above, you might be able to capture the interest of some shoppers. However, it probably was not enough to make them purchase your products. As a business owner, you should take this opportunity to convince them once again by using retargeting.
Retargeting is a marketing technique that enables you to track your previous website visitors and which products they viewed or placed in the cart. Afterward, you can use other channels to show your ads while they browse the internet. But this time, ensure that they will be more engaged to purchase from your brand.
Indeed, you can try numerous eCommerce marketing strategies to boost your sales and brand awareness. These strategies include web, mobile, and search engine optimization. Moreover, it would help if you create relevant web content and use content, email, and social media marketing. Lastly, you can work on generating more customer reviews or try retargeting. So, consider using any or all of them to witness growth in your sales and scale your business.